Promotional video for Thredbo's annual Fly Fishing Expo.
Featuring local Craig "Daf" Daly from Clearwater Fly Fishing Guides.
This promo was initiated to drive more customers to the relatively new Fly Fishing Festival in Thredbo, and it worked. Numbers rose and interest in the festival gained momentum. We incorporated the 'solo' aspect of fishing as well as the learning experience of the festival itself so that the viewer could see what they could expect on the day.